Scott Monty - Latest Comments in The Herculean Effort to Stop Ignoring Customers

Re: The Herculean Effort to Stop Ignoring Customers

newyorkjobs1 — Tue, 01 Dec 2009 13:02:54 -0000

Re: The Herculean Effort to Stop Ignoring Customers

Charles | Marketing Academy — Thu, 12 Nov 2009 09:41:21 -0000

I personally feel that any business, whether it be a SME or a corporate, would be unwise to ignore the value of social media. Online has hurt both the traditional media divisions of above and below the line marketing, and the older generation is very reticent. The fact that newspapers are doing so poorly says a lot, period.

Re: The Herculean Effort to Stop Ignoring Customers

michellegreer — Thu, 02 Jul 2009 01:49:14 -0000

I'd be curious to see this expanded on. Corporations work on quarterly cycles. If a corporation sees too many quarters without profit, it will abandon a plan. Often the decisions that are best for the customers and best in the long run are not the best for that quarter, so they are abandoned.

I also know a lot of corporations have some pretty nasty underbellies they wouldn't want exposed. Social media means you have no control over this. Try as you might, a dopey Community Manager is not going to put out the internet fire that spreads when a mass expose or lawsuit goes out. To an control-centric exec, engaging in social media can mean attention to the wrong things.

Honestly, a lot of companies using social media still do crappy things and I would never buy their products. The social media people are nothing but cheerleaders, which isn't customer-centric at all. It's irritating.

P.S. Show off this review of the Fiesta--> http://is.gd/1lc22. Like, everywhere. I turned down the Fiesta Movement because I didn't want to be seen in a Ford, and then I saw that Jeremy Clarkson said it was solid and I regretted it. Top Gear is the best car show period.

Re: The Herculean Effort to Stop Ignoring Customers

Emilia — Wed, 01 Jul 2009 14:45:55 -0000

if your not embracing social media and listening to the feedback of the newly empowered consumer, your buisness will greatly suffer. The fact that forerster is rethinking its organization to include the consumer, thats the power to the people!

Re: The Herculean Effort to Stop Ignoring Customers

Tracy — Wed, 01 Jul 2009 14:40:58 -0000

Thanks for the post, however unintentional!

Re: The Herculean Effort to Stop Ignoring Customers

Louis Fenerlis — Tue, 30 Jun 2009 11:55:55 -0000

Scott isn't it the truth. Most companies wait for the customers to come to them instead of the company asking the customer what there needs are. This is what I been trying to get my employees to do. Awesome!!!! Lou the Barber

Re: The Herculean Effort to Stop Ignoring Customers

Scott Monty — Tue, 30 Jun 2009 10:12:25 -0000

Don't scrape me, bro!

This was an unintended experiment. I started using Posterous and I thought it was just getting saved to my stream - didn't realize it would automatically post to my blog. I'll be editing that feature, obviously.

In the meantime, thanks for the guest post! :-)

Re: The Herculean Effort to Stop Ignoring Customers

Geoff Livingston — Tue, 30 Jun 2009 09:59:18 -0000

Did you scrape me? :P

Re: The Herculean Effort to Stop Ignoring Customers

ctmarcom — Tue, 30 Jun 2009 09:52:04 -0000

Thanks for summing this up for us, Scott. I work for a large company and it's tough to see them struggle w/ social media and not be in a powerful enough position to help them do it right. It is a huge culture change for most large companies, but a positive one--to embrace customer feedback so entirely. What's even more important, which I'm glad you mention, is not to abandon other avenues, but to include SM as part of the mix.