Thanks for summing this up for us, Scott. I work for a large company and it's tough to see them struggle w/ social media and not be in a powerful enough position to help them do it right. It is a huge culture change for most large companies, but a positive one--to embrace customer feedback so entirely. What's even more important, which I'm glad you mention, is not to abandon other avenues, but to include SM as part of the mix.
Geoff Livingston
· 5 months ago
Did you scrape me? :P
scottmonty
· 5 months ago
Don't scrape me, bro!
This was an unintended experiment. I started using Posterous and I thought it was just getting saved to my stream - didn't realize it would automatically post to my blog. I'll be editing that feature, obviously.
In the meantime, thanks for the guest post! :-)
Louis Fenerlis
· 5 months ago
Scott isn't it the truth. Most companies wait for the customers to come to them instead of the company asking the customer what there needs are. This is what I been trying to get my employees to do. Awesome!!!! Lou the Barber
Tracy
· 5 months ago
Thanks for the post, however unintentional!
Emilia
· 5 months ago
if your not embracing social media and listening to the feedback of the newly empowered consumer, your buisness will greatly suffer. The fact that forerster is rethinking its organization to include the consumer, thats the power to the people!
michellegreer
· 5 months ago
I'd be curious to see this expanded on. Corporations work on quarterly cycles. If a corporation sees too many quarters without profit, it will abandon a plan. Often the decisions that are best for the customers and best in the long run are not the best for that quarter, so they are abandoned.
I also know a lot of corporations have some pretty nasty underbellies they wouldn't want exposed. Social media means you have no control over this. Try as you might, a dopey Community Manager is not going to put out the internet fire that spreads when a mass expose or lawsuit goes out. To an control-centric exec, engaging in social media can mean attention to the wrong things.
Honestly, a lot of companies using social media still do crappy things and I would never buy their products. The social media people are nothing but cheerleaders, which isn't customer-centric at all. It's irritating.
P.S. Show off this review of the Fiesta--> http://is.gd/1lc22. Like, everywhere. I turned down the Fiesta Movement because I didn't want to be seen in a Ford, and then I saw that Jeremy Clarkson said it was solid and I regretted it. Top Gear is the best car show period.
Charles | Marketing Academy
· 1 month ago
I personally feel that any business, whether it be a SME or a corporate, would be unwise to ignore the value of social media. Online has hurt both the traditional media divisions of above and below the line marketing, and the older generation is very reticent. The fact that newspapers are doing so poorly says a lot, period.
All Comments
This was an unintended experiment. I started using Posterous and I thought it was just getting saved to my stream - didn't realize it would automatically post to my blog. I'll be editing that feature, obviously.
In the meantime, thanks for the guest post! :-)
I also know a lot of corporations have some pretty nasty underbellies they wouldn't want exposed. Social media means you have no control over this. Try as you might, a dopey Community Manager is not going to put out the internet fire that spreads when a mass expose or lawsuit goes out. To an control-centric exec, engaging in social media can mean attention to the wrong things.
Honestly, a lot of companies using social media still do crappy things and I would never buy their products. The social media people are nothing but cheerleaders, which isn't customer-centric at all. It's irritating.
P.S. Show off this review of the Fiesta--> http://is.gd/1lc22. Like, everywhere. I turned down the Fiesta Movement because I didn't want to be seen in a Ford, and then I saw that Jeremy Clarkson said it was solid and I regretted it. Top Gear is the best car show period.