DISQUS

Ralf Lippold · 11 months ago

Great to see that piece of work already in a case study. That is what I would call action research:-)

Keep up the great work and see you around

Ralf

@Joem32 · 11 months ago

Great work Scott! Your enthusiasm and understanding of Social Media presents a wonderful case for all businesses to embrace and utilize in their adoption of SM principles.

Also, a big thanks to Ron Ploof for building such an awesome and well written case.

freshmenz · 11 months ago

Good Stuff! This certainly highlights the art of effective and productive communication at it''s best in Social Media! Keep up the great work Scott.

Thanks for writing such an interesting case study Ron... I'm passing it around.

ronploof · 11 months ago

Thanks for all of the nice things said about the Case Study. In reality, I was just the researcher. Scott did all of the hard work!

Ron

John Bell · 11 months ago

Scott - this is a great story for the modern approach to corporate comms. I applaud your willingness to have a level-headed conversation with those who care about the Ford brand. I posted about my impressions of your experience. Have a great holiday! (Oh, I was going to drop in a Ford logo at the top of my post that I found on Google images but then I thought about it....;-))

<a href=http://johnbell.typepad.com/weblog/2008/12/the-shape-of-corporate-comms-ford.html
>The Shape of Corporate Comms: Ford>

John Bell · 11 months ago

Okay, my bad. I guess I just post links without html in the comments box:
http://johnbell.typepad.com/weblog/2008/12/the-...
(Dang, wish all comment fields worked the same - there's a usability pet peeve that we need someone working on....)

marguerite manteau-rao · 11 months ago

First of all, thanks for your comment on La Marguerite blog. I will follow up with another post.

Second, thanks for being such a trailblazer in corporate social media! There needs to be more people like you in other major corporations . . . I am thinking P&G, Target, . . .

Third, kudos for writing another great chapter in PR crisis resolution.

http://lamarguerite.wordpress.com/2008/12/27/wh...

Shauna Nicholson · 11 months ago

This is awesome. Thanks for sharing it, Scott!

LJ Jones · 11 months ago

Nice work Scott. Its like you are superman, in a PR Social Media way. Good to see someone using their head and thinking through the situation.

SEO Experts · 11 months ago

Thanks for nice information mate.

SEO Services Provider · 11 months ago

Great post Scott, Keep up the good work.

Derek Phillips · 11 months ago

I guess nobody is questioning the value of social networking right now around there, eh?

Awesome case study. Thanks for sharing.

Social Media · 11 months ago

Yes!! its true social media has become very popular in every type of case study..You have describe only the one case that is crisis communication , here is link where you can study different types of cases that could easily solved through social media communication.
http://www.seosheen.com/social-media-scrutinizi...

Brand4profit · 11 months ago

The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It's the push to make you do something. Live this image. Buy this now.

Social Media Marketing is just the opposite. It's the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it's the allure of belonging in the group as you take action together. "I am doing this so why don't you do it with me?" On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. "She looks hot! I want to look hot too. I want to go to her hairstylist" and you do. Social Media Marketing uses the power of attraction.

While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn't have the same impact because it's pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.

paytonsmom · 9 months ago

“The No. 2 U.S. automaker is so far navigating brilliantly through a very dangerous minefield while the fate of its U.S. competitors, General Motors and Chrysler, looks bleaker by the day.” The Detroit Free Press says, “While GM and Chrysler quickly asked for bridge loans in order to keep operating, Ford — thanks to a cash pile it built by borrowing back in 2006 before the credit crunch — said it didn’t need a rescue. At least not right away.
Wow, I love this statement,$ 20 would have saved two lives. Ford Motor Company may not need a rescue, but all the people who’s houses and cars have burned up sure do! Many people have been ‘literally’burned alive by defctive ford products, and the families that were loyal Ford Motor Company consumers, appear to be the last concern on Ford’s list. It goes back to the old saying ” when times get hard you find out who your true friends are”. Ford has not been a very good friend, to me or the other families that have lost loved ones. A Good Friend, or a Good Company would not let the consumer drive around with ticking time bombs under their hood. A good company would own -up to all it’s mistakes financial and structural decisions are one thing, human life is another.
What is the price, the worth of my son Payton? The 22 year old young man in his prime, that was so proud to be driving a Lincoln. This American Car Company, turned it’s back on this typical all American Young man, by failing to recall the car until 7 months after his being burned beyond recognition. Failing in ever aspect of good Customer Relations ( including Scott Monty on twitter). No flowers, No car-replacement, No payment of funeral cost,and then to have the audacity to deny! To hire attorney’s to fight against the families, as if we are the enemy instead of loyal consumers that have lost children. To Ford’s navigating brilliantly through a very dangerous minefield statement, I agree Ford Motor Company did navigate brilliantly during the cruise control switch recall,doing it in stages as to not scare off the consumer. Unfortunate for the poor loyal consumer that’s car burst into flames because the ‘navigator’ failed to acknowledge (SCDS bomb) under the hood.
Payton Tyler Lewis 9-9-94 killed 12-9-06 Rest in Peace my son Momma is hear to plea your case and hopefully save some others their lives.

scottmonty · 9 months ago

Delicia, I'll say this one more time, as you keep insisting on trying this case in various public forums. Please take note.

I am very sorry for your loss - it's something that no parent should ever have to go through. I have no personal knowledge of your case and am therefore unable to comment about it. Even if I were aware of the facts, it would be inappropriate of me to comment, as I am not authorized to represent the company in legal matters.

As I understand it, your litigation against Ford requires you (by court order) to have contact only with our legal representatives. I respectfully suggest - once more - that you keep your communication between you and them.